The task was to design a film which communicates the sensitive message in each section of the given logo, ultimately making the logo as the last frame of the film. Initial stages of the process were driven by various execution methods, including flat 2D animation. The ideation part involved making storyboards leading to various related situations. The color scheme and setting of the film is inspired from the logo itself. Since character design and colors were provided, the story had to be a foundation for making the film. With respect to the timeline from the client, the layouting of the storyboards as well as explorations was going on simultaneously. The style of execution was yet to be locked, hence the elements in the layouts were very minutely detailed. After the method of execution was cracked, the layouts were worked upon all over again to suit the simple style of the logo. A number of production methodologies were explored in order to get the organic feel and at the same time retaining the clean look of the logo. The sets and props were made with actual fabrics and layered with a number of materials to bring life into the film. The essence of the whole project was to portray the vision of the conference for women, children and adolescents; and hence the storyline involved showing the activities and development that is being looked forward to by the WHO.

The overall journey was helpful in understanding the sensitive subject of wellbeing of a section of the society and empathize and empower them. It was presented at the PMNCH 2018 held at Vigyan Bhavan in New Delhi where delegates from 85 countries met to envision a brighter future towards the wellbeing of women, children and the adolescent.